Jihoon (Paul) Choi

Jihoon (Paul) Choi
Senior Foreign Attorney







Practice Area

  • M&A, Cross-border investment, Foreign Investment, Digital assets, Finance / Private Equity, Startups and Emerging Companies,IP / Licensing, Employment / Labor, General Corporate Matters, Cross-border Disputes


  • 2013 Columbia


  • 2012 Handong International Law School
  • 2008 Sogang University

Jihoon (Paul) is a senior foreign attorney and partner at SEUM. He is called to the District of Columbia bar and has practiced in Korea since 2014. His area of practice focuses on foreign investment, private equity, and corporate law, advising on both inbound and outbound investment transactions relating to Korea. He carries significant expertise in advising on cross-border M&A and joint venture transactions, corporate governance, employment and labor, IP and licensing, as well as on a wide range of general corporate matters for many leading multinational corporations. He is also experienced in advising private equity and venture capital firms, regularly providing advisory work on inbound and outbound fund investments. Paul also has significant experience in advising on blockchain and digital asset matters, having served as in-house counsel for a blockchain/Web3 investment firm for the Kakao group.

Prior to joining SEUM, Paul was a partner at Barun Law, one of Korea’s leading law firms, where he advised on a significant number of cross-border transactions, finance, private equity investments, digital assets, labor, and general corporate matters, as well as cross-border disputes.

  • 2023-present
  • 2022
    Krust Universe Pte. Ltd.
  • 2014-22
    Barun Law LLC
  • 2019-20
    Samsung SDS Co., Ltd. (secondment from Barun Law)
Representative Matters
  • Advised Korean golf equipment manufacturer Nassau Golf in the sale of its equity to TaylorMade
  • Advised Dutch semiconductors company NXP on the spin-off and sale of its business in Korea
  • Advised GCP Korea on the sale of its "Darex" business components to Henkel Korea
  • Advised Korea National Oil Corporation on a joint venture project with foreign energy companies to establish and operate the Ulsan Northeast Asia energy terminal
  • Advised investment company “S” in its fund investment in Indonesia and its issuance of convertible notes
  • Advised Korean company “M” in its investment in a foreign fund
  • Performed legal due diligence on alternative investment funds investing in real estates in UK and Germany, healthcare bonds in Italy, and worldwide trade receivables
  • Advised Canadian energy company “D” on the governance of its Korean subsidiary, including issues concerning foreign exchange regulations, rehabilitation, and procurement of financing
  • Advising the United States government on the relocation project of its embassy complex to Yongsan,
  • including advising on land swap agreements, zoning issues, and permits
  • Advised Mohegan Gaming Advisors, a Connecticut-based casino and hotel development company, on its project to develop the Inspire Casino and Resort in Yeongjong-do
  • Advised Singaporean development firm “K” on its acquisition of property in Korea and establishment of a joint venture vehicle
  • Advised Medidata (US), DHL (Germany), Elsevier (Netherlands), and Performance Labs (Singapore) in general corporate compliance matters
  • Advised Activision Blizzard, KT Skylife, Manolo Blahnik, and Nature Republic on IP/Licensing issues
  • Advised Airbnb on general corporate matters and compliance with competition and labor laws
  • Advised an affiliate of German airline company “L” in its claim filed before the KFTC on antitrust law violations of a Korean company
  • Advised UK company Fitflop on its distribution in Korea
  • Advised Korean company TS Foods on the closure of its "Popeyes” franchise business in Korea
  • Advised US automobile parts manufacturer “C” on compliance of Korean competition laws
  • Conducted labor due diligence and advised on labor law for Marriott International Hotels
  • Advised on labor law issued for International Management Group (IMG), Embassy of New Zealand in Korea, Guidepoint (US), Le Creuset (France)
  • Advised a Korean textile company "T" in US federal court litigation and AAA arbitration on a contractual dispute relating to the supply of products to global liquor company “D”
Publications and Activities
  • Regulating for Growth, Korea Chapter (2017, CASBAA)
  • Starting a Business, Korea Chapter (2017 – 2019 edition, World Bank Group)
  • Nikkei Employment Books, Korea Chapter (2017-2018 edition, Nikkei Research)
  • Korean, English